Buy One Give One


The whole story begins with you.

Since day one, over 200 t-shirts have been donated through our Buy One, Give One program. Alleviating the problem of lack of clothing is at the heart of what we do, and with your help, our impact continues to expand.

 


Why This Initiative?

Poverty is a significant issue in India, despite having one of the fastest-growing economies in the world, clocked at a growth rate of 7.6% in 2015, and a sizable consumer economy. The World Bank reviewed that the world had 872.3 million people below the new poverty line, of which 179.6 million people lived in India. In other words, India with 17.5% of the total world's population, had 20.6% share of world's poorest in 2011. As of 2014, 58% of the total population were living on less than $3.10 per day. According to the Modified Mixed Reference Period (MMRP) concept proposed by World Bank in 2015, India's poverty rate for period 2011-12 stood at 12.4% of the total population or about 172 million people; taking the revised poverty line as $1.90 (Rs.120/-)

When we talk about the basic needs such as Food, Clothing, and Shelter, in the list of the development subjects of the policy makers of India, which consist of  more than 100+ issues from domestic violence to global warming, clothing which is a basic need of the entire mankind is not listed anywhere as a subject.

Most of the time when you look at your wardrobe which is full of clothes and you say to yourself, I have nothing to wear, but for 1 out of every 76 people in India lives below a budget of merely Rs.120 a day, who can not even afford to buy a clean pair of clothing and your statement "I have nothing to wear. " Is a reality for these underprivileged people.

According to Cloths Box Foundation Lack of proper clothing is one of the biggest cause of death across the world. More casualties are suffered across the world due to lack of proper clothing than terrorism yet it continues to be the most overlooked problem in our country. Over the span of 1995-2015, the UN reported that the weather-related disasters claimed more than 600,000 lives globally and affected 4.1 billion people in total. 781 deaths were recorded in India due to lack of proper clothing in 2014 alone. The situation is even worse in the extremely poor places and rural regions of the western part of India. Most people here have little to no clothes to wear. Children usually roam around naked, ignored alienated, unprotected, and this is what we aim to change with the help of our partner Clothes Box Foundation.


How Does It Work?

The world had 872.3 million people below the new poverty line, of which 179.6 million people live in India. It is so difficult for these people to get a good meal once a day, they do not even dream of getting clean clothes. To help address this problem, we work with our partner Cloths Box Foundation to ensure that for every T-shirt sold, a T-shirt is distributed to someone in need.

So every time someone buys a t-shirt from our website we donate a t-shirt to Clothes Box Foundation, they then distribute the t-shirt to someone in need through their network across India. From the beginning, Clothes Box Foundation has been our primary partner in the Buy one, Give one program. We’ve supported their social entrepreneurship model which makes it possible for low-income men, women, and children to acquire clean clothing for themselves and their families.

 

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